About Us
Integrating Science Into the Creative Process
There is growing appreciation by marketers that applying neuro and behavioral science to the development of strategy and creative offers brands a competitive advantage. NeuroFire was formed to help companies leverage science to develop strategies and creative that spark behavior change.
We believe that using science isn’t a complicating factor in creative thinking. In reality, the scientific insights gleaned from academic research helps guide brands to use nuanced strategies that work in accord with how the brain naturally processes information and makes decisions.
We consult companies to apply science to their strategic, creative, and market research process on projects both short and long-term basis.
Consulting Capabilities
- Strategy— strategic/tactical planning, positioning statements, creative briefs
- Creative—Developing content including promotional/sales materials, message platforms, creative concepts
- Write thought leadership articles focused on pharmaceutical and healthcare technology companies
- Research—coordinate and guide testing with neuromarketing researchers (eyetracking, facial coding, etc)
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Founder and Strategic Creative
Neil Adler worked as a copywriter and strategist at FCB Health for over 10 years helping to promote brands such as Acuvue, Humira, and Spiriva. Over the course of his career Neil has applied a master’s degree in neuropsychology, and research in a brain-imaging laboratory to lead brand teams to integrate neuro and behavioral science insights into the strategic, creative and research process.
Neil has spoken at industry events and written articles on the connection between science, strategy, and creative.
Download Articles
Check out magazine articles Neil has written on applying science to the strategic and creative process.
Contact Us
NeuroFire Consulting
32 Park Avenue, Port Washington, NY 11050, US
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